scaling a boutique floral brand with ads that convert.

From petals to profit

Flora & Fauna came to us in full bloom creatively… but wilting financially. Their Instagram grid looked like a Vogue editorial for flowers, but sales? Inconsistent at best.

  • Ad spend: $8k/month, mostly boosting posts
  • ROAS: stuck at 1.2 (aka losing money)
  • Funnel: a single “Contact Us” page that made leads ghost harder than an ex

They knew they had something special, but were caught in the “pretty but not profitable” trap.

THE SITUATION

Flora & Fauna is a boutique floral design studio specializing in bespoke arrangements for weddings, events, and everyday luxury. Known for their editorial-worthy blooms and artful compositions, they’ve built a cult following of design-conscious clients who want more than “just flowers” — they want pieces that tell a story. 

ABOUT FLORA + FAUNA

  • Ads were broad and “vibe-based,” not conversion-focused
  • Zero retargeting strategy — tons of admirers, no follow-up
  • Website was gorgeous but confusing (click fatigue = bounce city)

We told them straight: “You don’t need more followers. You need a funnel that actually sells your arrangements before your stems wilt.”

The flowers weren’t the problem. Their funnel was.

the diagnosis

Lastly, we reworked their media buying to stretch every dollar. We redistributed budget across Meta, TikTok, and Google, dialing spend up or down based on real-time performance. 

Daily optimizations and scheduled creative refreshes kept the momentum rolling, turning their once-inconsistent revenue into a repeatable, scalable growth engine.

Data-Driven Media Buying

Then we revamped their ad creative to finally match the quality of their brand. We swapped static photos for real-time bouquet-building clips and flower-ASMR moments, paired with targeted dynamic product ads.

With smarter audience segmentation and layered retargeting, their campaigns stopped blending in and started consistently converting.

refreshed ad campaigns

We started by rebuilding their funnel from the ground up. Instead of relying on a lonely “Contact Us” page, we created a conversion path that actually worked.

This included a high-value Seasonal Arrangement Guide, a quiz-style opt-in that directed shoppers into curated bouquet packages, and a simple nurture sequence that warmed cold leads into customers.

total Funnel Makeover

what We Implemented

400k+ views

impressions

from $17 → $4.80

cpl

increased 3.5x ($28k → $98k)

revenue

from 1.2 → 4.5 in 60 days

roas

We'll let the numbers speak for themselves.

RESULTS

Jen, fauna + flora founder

I’m not even kidding — I spent months thinking I just needed more followers or prettier photos. Turns out I needed a team that actually understood how to turn attention into sales. After our first full month with Kerry Media, I watched our orders tick up so fast I had to call my wholesaler to increase our weekly shipment.

The ads didn’t just ‘perform’; they brought in customers who were ready to buy, not just browse. I’ve never felt more confident about scaling my studio, and for the first time, I actually feel like the work I’m doing is being seen — and paid for.

Wait… this is actually working?!! I literally just doubled my flower order for next week.

Book a consult and let’s scale your brand with the same energy.

Beautiful branding only takes you so far — without the right ads, funnel, and buying strategy, you’re leaving bouquets (and dollars) on the table. Flora & Fauna’s success shows what happens when creativity meets strategy.

Want to be our next glow-up story?